Maserati is one of the most prestigious automobile brands in the world. Associated with exotic Italian luxury and racing success, the brand was destined for greatness from the start. Learn more about the history of Maserati and how it has set itself apart over more than 100 years.
Maserati was founded on December 1, 1914, by Alfieri Maserati — one of five brothers, all of whom loved automobiles and most of which were involved in the company. The war put their initial plans on hold, but it didn’t take long after their return for the Maserati brothers to make their mark on the growing car industry. The now-famous Maserati trident appeared in 1920 and one of the company’s first racing cars — built in-house out of frustration for the low quality of other manufacturer parts — won the prestigious 1926 Targa Florio race.
From the start, Maserati was keen on motorsports. In 1929, a 16-cylinder Maserati V4 set a new Class C world record that would stand for eight years. In 1939, the Maserati “Boyle Special” 8 CTF won the Indianapolis 500, the first European car to do so — a feat that was repeated the next year. In 1957, Formula 1 legend Juan Manuel Fangio won the world championship at the wheel of the Maserati 250 F, still regarded today as one of the most iconic racing cars in history. With all of this motorsport success, Maserati firmly established itself as a manufacturer to be taken seriously.
It wasn’t until 1947 that Maserati introduced its first car designed for the road, named after its founder: the Alfieri. It was an instant icon and showed to the world that Maserati cars could be just as good on the road as on the track. Following the Alfieri came several now-famous dream cars, such as the Quattroporte (first debuted in 1963), the Ghibli (1966), and the Bora (1971). Over the next few decades, Maserati would partner with Ferrari and continue to design exciting new cars and, in 2016, the brand’s first SUV — the powerful Levante.
With over 100 years of history, it would be easy for Maserati to look back and rest on its laurels. But the brand is ever pushing forward, setting ambitious goals for the future. After launching its all-new MC20 supercar, Maserati plans to electrify its entire lineup by 2025 and establish itself as a leader in that automotive segment as well.
Be part of Maserati history by visiting Maserati of San Diego and driving home in one of the brand’s luxurious automobiles.